The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 8 months ago

Wisdom on Sequences from a Sales Engagement Ninja w/ Patricia McLaren


Where do you start creating your sequences in cadences?

If you already have your sequences, how do you optimize them?

In this episode, I interview Patricia McLaren, Cofounder at RevShoppe, about building and optimizing sequences.

What we talked about:

-Segmenting your sequences (go persona-based)

-Using the right touchpoints

-Incorporating creativity & emotion into sequences

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

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