The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 7 months ago

What Makes an Effective Sales Development Leader w/ Stratford Canning


For someone so successful to admit to making leadership mistakes — that’s powerful.

In this episode, I interview Stratford Canning, Director of Sales Development at Forrester, about a few things he wishes he’d known as a new sales development leader.

We talked about:

-What’s changed in sales development over the last few years

-Why balance makes an effective leader

-3 technology-related mistakes you could be making

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

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