The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 6 months ago

Putting Crisis in Perspective w/ Steve DeMarco


An awful lot of people are stressed out right now. A whole generation of sales professionals are living through the most turbulent sales landscape they’ve ever encountered. 

Maybe you weren’t a sales professional during the 2008 economic downturn, or you were too young to have been in the industry during the dot com bubble burst of 2000 & 2001. 

If we’re completely honest with ourselves, it can be really tempting to wallow in negativity. To look at the current landscape and write the whole thing off as a lost cause. Maybe it’s time to pack it up and change careers. Throw in the towel. 

Not so fast. 

On this episode of the Sales Engagement Podcast, we got to sit down with Steve DeMarco. Steve is the Chief Revenue Officer at LeanData, and has been a sales professional during some of the most volatile and turbulent times the industry has seen in the last several decades, and we talked all about: 

-Some of the major life events he’s seen in the last 20 years

-How crisis can make you a better salesperson

-Why now is the perfect time to focus on enablement

-Why it’s never the wrong time to master the fundamentals

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