Houston, we have a problem.
A messaging problem.
So often, it seems like no matter how well you think you’re doing, sales and marketing are speaking two different languages. It’s like they’re two members of the same team, but from different countries. They might be “technically” headed in the same direction, but how much better would life be if they were speaking the same language?
On this episode of the Sales Engagement podcast, we sat down with Edvinas Pozniakas - On-Site SEO Te am Lead at NordVPN - for a chat about messaging, consistency, and team alignment.
Some of the the topics we covered:
- Why getting alignment between sales and marketing is key
- Why their organization implemented a “smarketing” team and how yours can too
- The challenges they faced in aligning the two teams
- The top 3 books he recommends for ultimate professional development
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts , on Spotify , or on our website .
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