The four stages of sales enablement maturity are these: none, random, formal, and adaptive.
If you haven’t made it to formal yet, you won’t be able to reach an adaptive level of sales enablement maturity.
In this episode, I interview Mike Kunkle, VP, Sales Effectiveness Services at SPARXiQ, about the principles in his book, The Building Blocks of Sales Enablement, as well as actionable tactics for moving toward the formal level and beyond.
Join us as we discuss:
- Taking on a holistic approach to enablement
- What a mature model really means
- The steps in the gap analysis prioritization approach
- Why buyer acumen should underlie your entire strategy
- A sales process methodology aligned with the buyer journey
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.
