The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 2 years ago

How to Use Empathy to Break a Customer’s Armor w/ David Priemer


What comes to mind when you think of salespeople?

Is it the used car salesman with his hair slicked back, desperate to get you into that car before you leave the lot today?

Or that snake oil salesman from decades ago traveling from town to town peddling something that he knows is a hoax?

If you ask customers the question, “Do you like talking to salespeople?” the answer is almost always going to be a unanimous no. Even sales people don’t like talking to salespeople. But why is that?

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