The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 11 months ago

Don’t Assume Nothing: Sales Enablement Insights w/ Jonathan Ashkenazi


Yes, they picked up the phone. But that doesn’t mean they actually want to talk to you — or that they have time right now.

Make this your motto: Don’t assume nothing.

In this episode, I interview Jonathan Ashkenazi, Head of International Sales Development at Guardicore, about “Don’t assume nothing.”

What we talked about:

  • Conscious selling & the triangle of fit
  • Dos and don’ts of cold calling
  • The right response to “Now’s not a good time”
  • Changes in the sales enablement space

Check out these resources we mentioned during the podcast:

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