The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 3 months ago

Build a Culturally Minded BDR Team w/ Sven Kliem

ABOUT THIS EPISODE

Outreach in Africa should look totally different than it does in the Nordics. Is your BDR team showing cultural awareness in their multichannel approach?

In this episode, I interview Sven Kliem, Director of Business Development and Sales Operations at Mapp Digital, about building a culturally minded BDR team.

What we talked about:

  • Taking a cultural approach to building BDR teams
  • The importance of openness
  • Why omnichannel is so necessary in outreach
  • The reverse funnel approach to goal-setting

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

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