The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 3 months ago

Build a Culturally Minded BDR Team w/ Sven Kliem


Outreach in Africa should look totally different than it does in the Nordics. Is your BDR team showing cultural awareness in their multichannel approach?

In this episode, I interview Sven Kliem, Director of Business Development and Sales Operations at Mapp Digital, about building a culturally minded BDR team.

What we talked about:

  • Taking a cultural approach to building BDR teams
  • The importance of openness
  • Why omnichannel is so necessary in outreach
  • The reverse funnel approach to goal-setting

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