The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 5 months ago

How to Reverse Engineer Your Outbound w/ Bryan Elsesser


With inbound, the prospect is already about 80% sure they’re going to buy from you.

But with outbound, they’re starting from a perspective of “Why should I care?”

In this episode, I interview Bryan Elsesser, Senior Director, Sales Development at Aircall, about reverse engineering your outbound.

What we talked about:

  • Why & how to start at the bottom of the funnel
  • Creating dedicated outbound SDRs & AEs
  • Troubleshooting your outbound program

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

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