The Sales Engagement Podcast
The Sales Engagement Podcast

Episode · 2 years ago

3 Ways to Start Visual Prospecting to Improve Response Rates w/ Dogpatch Advisors (Part 1)


Personalization is all the rage these days. Personalize your messages and you’ll get higher open rates. But there are two guys preaching that relevance may be even more important to consider in your outbound ops.

Ben Salzman and Kyle Williams run Dogpatch Advisors where they help companies increase revenue through outbound ops and data-driven sales techniques.

Another thing they teach their clients to do is visual prospecting. There is just too much information and context trying to be crammed into one email these days, often times causing you to lose the prospect. While forgetting that an image is worth 1,000 words.

Visual prospecting is dynamically tailored imagery that goes to a specific prospect; essentially putting their world into the message. But how do you do that for hundreds of prospects?

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