Account intelligence is usually a term associated with marketing, not sales. Marketing collects details on a prospective buyer— what new projects they have, company growth, new teams, etc., and sales never sees the information. Doesn’t that sound like valuable intel for sales to have?
We think so, too.
So does Alex Greer, CEO of al HQ. He founded the company in 2018 to give sellers the ability to see when buyers are looking to purchase solutions within the sellers’ industries. He knows that’s the sort of information he would have loved to have in his 10-year sales career: Alex managed regional sales all the way to global sales teams at Cloudera, Medallia, and Lucifer Lighting.
Alex is dedicated to helping sales professionals know when their buyers are researching and ready to purchase, and he shared some of his best tips on our Sales Engagement podcast.
We caught it all right here.